1:1 (Free) Marketing Strategy Clinics
This time last year I ran a series of marketing clinics for smaller travel businesses. Covid had ramped up again and to say that uncertainty was in the air is a huge understatement. Of the 10 businesses that signed up, the unsurprising issues were finding new customers and generating business from existing ones (alongside straightforward business survival). Issues and solutions lay across what markets to target, what marketing channels to use - from agent networks to Google advertising - and what to talk to customers about in blogs, emails and social etc.. It’s fair to say, a lot of challenges were more about short term tactics than strategy.
Things have changed considerably over the past 12 months with most clients (and Google Trends) welcoming the return of a busy January. The strategy and planning horizon has shifted beyond uncertainty and survival to ‘Where do we want to be in three years’ time?’. I suspect many issues will be the same as last year, but there’ll be more strategic and long term solutions around product, channels, markets and brand.
Last year’s sessions were to a closed user group, this year I’m opening it up to contacts (and contacts of contacts). What’s involved:
Let me know you’re interested via the contact form.
I’ve got some quick questions to get an understanding of the issues and whether I can help.
We have a one hour video call to discuss the issues and potential solutions.
As an all encompassing ‘term and condition’ there’s no commitment to take things further at any stage on either side and I'll limit numbers if take up goes ballistic. There’s also no salesy stuff from my side.
You can find more about Spruce, what we do, and our clients on www.sprucettm.com. Be great to hear from you, or your contacts.